AI for executive coaches
Most AI coaching tools are built for HR teams buying at scale.
GuidanceAI is built for independent executive coaches who want to offer their own AI to clients, trained by their experience and methodologies.
What’s out there today
Generic AI tools like ChatGPT give your clients fast answers, but with no knowledge of your methodology, your client’s situation, or your relationship. Enterprise coaching platforms like BetterUp and CoachHub serve organisations, not independent practitioners. Admin tools help with scheduling and notes, but don’t extend your thinking to clients.
None of them solve the core problem: your clients need access to your judgment between sessions, and right now they can’t get it.
Wait for the next call, stalling progress for weeks.
Send an email and hope for a quick reply from their coach.
Ask a generic AI tool that knows nothing about the relationship.
How it works
Advisors create an agent that is personally trained on their methodology, experience, and perspective. The agent responds to clients in a way that reflects the advisor’s judgment, not generic reasoning.
Clients interact with it between sessions. They ask questions, sense-check decisions, and explore situations exactly as they would with their advisor.
The advisor stays in control. They set the boundaries of what the agent will and won’t address, shape its tone to match how they communicate, and decide how much scope it has.
What GuidanceAI is not
- A generic AI chatbot
- A productivity tool
- A basic content library
- A replacement for human interaction
It extends the coach’s presence into the moments that currently go unsupported. The coach remains the authority. The agent carries their thinking forward into spaces they can’t be.
Who is it for
GuidanceAI is built for independent advisors and coaches who work with business leaders and whose value lives in their judgment. Their clients are typically CEOs, founders, managing directors, and C-suite executives.
Start your trial today
Create your account, set up the digital version of yourself in GuidanceAI, and invite clients when you’re ready.
Start my free trial